Your logo is your identity. Close your eyes and imagine Coca Cola or McDonald’s; their corporate brand is instantly recognisable. Yet, with huge budgets and top designers, how can some companies and organisations get it so wrong? Here we look at the top six logo mistakes.
London 2012 Olympics  |
The official logo for the 2012 Olympics caused quite a lot of negative publicity, plus a cost of £400,000, and many angry people. Whatever your view it is here to stay. |
The Office of Government Commerce
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Government departments take their branding very seriously, but sometimes you need to shift your view to realise your error. |
The Computer Doctors
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Although portraying their exhilaration and passion for the business, this logo is not exactly wall art. |
Junior Jazz Dance Classes |
This logo features two figures enjoying a dance. Or you could see a renaissance style silhouette featuring all essential parts. |
Mont-Sat
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Polish satellite television is so good, even the aerial is excited. |
Logo of Catholic Church’s Archdiocesan Youth Commission
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Not doing much to combat Catholic stereotypes, this logo even won an award from the Art Directors Club of Los Angeles. Although it is not what we call an iconic print. |
